NEST New York
Team member brand-side on the company re-brand (led by agency YARD NYC) including: logo development, typography exploration, photography concepts, website and digital elements. Photo/video concepting and art direction for launches, advertising and social content. Lead for merchandising, oversaw overhaul of all Sephora open-sell fixturing and graphics. Print, digital and packaging design and concepts.
Type explorations, logo & logo usage development.
Photography: image & prop research.
Photography concepts, image research, video editing collaboration. Perfume oils launch doubled the company’s fine fragrance sales within the first 6 months of launch.
Campaign concepts, image art direction, shoot prep and planning. Wellness was the most successful product launch for the company to date; Fall campaign was highest selling seasonal product launch to date.
Holiday campaign concepts and art direction, shoot planning and prep; holiday campaign lead to a +35% growth in seasonal sales over previous year.
Sephora merchandising redesign, including fixturing, display and visuals. Brand sales doubled at Sephora after remerchandising with Oils and Wellness launch.
Packaging development and design.
