NEST New York
Team member brand-side on the company re-brand (led by agency YARD NYC) including: logo development, typography exploration, photography concepts, website and digital elements. Photo/video concepting and art direction for launches, advertising and social content. Lead for merchandising, oversaw overhaul of all Sephora open-sell fixating and graphics. Print, digital and packaging design and concepts.
Type explorations and logo development.
Photography concepts, image research & propping.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Photography concepts, image research, video editing collaboration. Perfume oils launch doubled the company’s fine fragrance sales within the first 6 months of launch.
Campaign concepts, image art direction. Wellness was the most successful product launch for the company to date; Fall campaign was highest selling seasonal product launch to date.
Holiday campaign concepts and art direction; holiday campaign lead to a +35% growth in seasonal sales over previous year.
Sephora merchandising redesign, including fixturing, display and visuals.
Packaging development and design.