Adidas x Spiderman
Proposed collaboration between the iconic brands focusing on wearable tech, creating streetwear to give our young heroes superpowers. Campaign and activation supports. Student work.
Young adults are growing into themselves (and their superpowers) but can face insecurity and self-doubt.
Spiderman is the most relatable superhero - a normal kid who becomes superhuman with the help of his spideysuit.
We’ll create a cool-looking line of wearables that enable young adults to amp up their athletic superpowers and keep them connected to their web of support (friends and family).
Introducing the Hero Collection, combining streetwear and athletic gear, intended for Spiderman-style parkour performance.
Outerwear, base layers and footwear, all controlled by a proprietary app.
Promotion and activations.
Mood-heavy shoppable microsite.
Live activation with Spiderman stunts in major cities.
Parkour-inspired handheld gaming.
Spiderman-themed parkour courses in select Adidas stores.
UGC showing off the looks.